Likert scale survey questions are essential in measuring a respondent’s opinion or attitude towards a given subject. In a Likert Scale Survey respondents simply don’t choose between “yes/no”, there are specific choices based on “agreeing” or “disagreeing” on a certain question in the survey. ![]() It is one of the most widely used question types in a survey. Likert Scale is a psychometric scale where questions based on this scale are normally used in a survey. Likert Scale Questions – How It Helps Measure Respondent Attitude (4) There is a tendency for respondents to fall into a pattern of response such as all “agree” or “no opinion.” (3) There is a tendency to select responses towards the center of the scale and avoid extremes of “strongly” agree or disagree. (2) There is bias to select categories to the left of the scale rather than the right side. (1) There is bias to respond with ‘agree’ categories rather than ‘disagree.’ There are four factors that influence the responses: Here are some examples of subjects that an attitude survey might attempt to measure. Measuring attitude in your survey can be difficult because it requires a series of questions to evaluate it effectively. Attitude is a group of opinions, values and dispositions to act associated with a particular object or concept.
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